A global brand and consumer behavior expert with over 10+ years of experience in cross-cultural brand and marketing strategy. Leverages academic and real-world marketing and consumer behavior expertise to develop and execute customized and effective marketing/brand-building strategies that increase brand equity and consumer loyalty across markets.
Cross-border Insights | Extensive international experience and understanding of cross-cultural differences in consumers and market dynamics
Research Expertise | Expert in designing, executing, and analyzing market and consumer research that provides insights critical to market success
Brand-Building | Exceptional ability to grasp consumer needs and develop a brand-building strategy that synergistically increases brand equity and consumer brand loyalty.
MBA and PhD degrees at the UCLA Anderson School of Management
Undergraduate psychology degree at Cornell University