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Press Release: Breaking Down Barriers: From Idea To Market

 Elavare and UCLA Anderson co-host a panel at CES to discuss strategy on bringing innovative technologies and services to new market entry. In a challenging business climate rife with risk, new [...]

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Experiential Retail is Old News: What the U.S. Can Learn from Asian Retail

o  A Disney store that caters to adults, featuring interactive mirrors and fixtures subtly adorned with character details. o  Cat cafés where customers can fraternize with owls while enjoying a [...]

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Why Social Influencers Are Effective Brand Ambassadors

We all have images of what we want, and aspire to be. Women of all ages want to feel beautiful, sexy, and glamorous. Men want to feel strong, bold, and masculine. Accordingly, marketing campaigns [...]

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Survival of the Fittest – Why Physical Retail is Here to Stay

For the last few years, there has been constant chatter about the decline of brick and mortar caused by the rise of e-commerce. The story is that department stores and malls are seeing rapidly [...]

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(East) Asian Consumer Behavior – 5 Things Every Luxury Brand Should Know

Tell the brand story Asian consumers love to learn about brands. Years of studying and collecting empirical evidence on cross-cultural differences in consumer behavior have taught me that this [...]