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Experiential Retail is Old News: What the U.S. Can Learn from Asian Retail

o  A Disney store that caters to adults, featuring interactive mirrors and fixtures subtly adorned with character details. o  Cat cafés where customers can fraternize with owls while enjoying a [...]

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Sharpen Your Marketing With Three R’s

Good marketing should boost recognition, reputation and rewards.  Those three key factors should drive the shaping and sharpening of your marketing message and selection of activation channels.  [...]