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Why Social Influencers Are Effective Brand Ambassadors

We all have images of what we want, and aspire to be. Women of all ages want to feel beautiful, sexy, and glamorous. Men want to feel strong, bold, and masculine. Accordingly, marketing campaigns [...]

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Survival of the Fittest – Why Physical Retail is Here to Stay

For the last few years, there has been constant chatter about the decline of brick and mortar caused by the rise of e-commerce. The story is that department stores and malls are seeing rapidly [...]

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(East) Asian Consumer Behavior – 5 Things Every Luxury Brand Should Know

Tell the brand story Asian consumers love to learn about brands. Years of studying and collecting empirical evidence on cross-cultural differences in consumer behavior have taught me that this [...]